Beautiful ethical lingerie
Handmade to order in the UK


Our new collections

Our new collections offers a subtle palette of beautiful timeless designs, using silky soft bamboos, organic cottons and upcycled laces to produce perfectly fitting environmentally conscious garments.


The lingerie boutique that values sustainability and celebrates individuality

Made to order

Our lingerie and loungewear blend thoughtful design, all-day-all-night comfort and sustainable values. Instead of seasonal drops, we make new collections only when existing ones sell out. Working to our own rhythm allows us to build a personal connection to every garment and minimise waste.

“Luva Huva brings you sustainable and inclusive lingerie through considered designs, repurposed fabrics and a made-for-you service.

My name’s Joanna and I’m the hands and heart behind every order. I started Luva Huva in 2009 using rescued vintage fabrics. Add sustainable bamboo and organic cotton to the workbench and you’ve got beautifully soft, sustainable garments to help you feel happy, comfortable and elegant.

Since our first pair of knickers, environmental and social impact have guided every decision. We’re always looking for ways to do better and become more circular.

Thank you for your support.”

Joanna Ketterer – Founder

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