Beautiful ethical lingerie
Handmade to order in the UK
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Our new collections
Our new collections offers a subtle palette of beautiful timeless designs, using silky soft bamboos, organic cottons and upcycled laces to produce perfectly fitting environmentally conscious garments.
The lingerie boutique that values sustainability and celebrates individuality
Made to order
Our lingerie and loungewear combine thoughtful design, super soft fabrics, and a commitment to ethics and sustainability. Made from certified organic cotton and recycled materials, our pieces feel comfortable all day and night. Instead of seasonal drops, we create new collections only when existing ones sell out. This approach lets us minimise waste and stay true to our values as one of the leading sustainable underwear brands. If you're looking for eco-friendly, ethical underwear that prioritises quality over quantity, you've found it.
“Luva Huva brings you sustainable and inclusive lingerie through considered designs, repurposed fabrics and a made-for-you service.
My name’s Joanna and I’m the hands and heart behind every order. I started Luva Huva in 2009 using rescued vintage fabrics. Add sustainable bamboo and organic cotton to the workbench and you’ve got beautifully soft, sustainable garments to help you feel happy, comfortable and elegant.
Since our first pair of knickers, environmental and social impact have guided every decision. We’re always looking for ways to do better and become more circular.
Thank you for your support.”Joanna Ketterer – Founder
